sports highlights...

Movistar Plus+ is known for its association with major sports content (football, basketball, tennis, motorsports, etc.). As a value proposition, it was decided to develop a service that allows sports enthusiasts to access real-time summaries and extra content on our platform, bringing together all the latest sports updates, whether they are happening right now or have already taken place.

Role: Lead UX Designer
Year: 2023

problems...

• Summaries and extras are editorially created content, so they take about 24 hours to become available to users.
• Content is only created for certain sports/competitions due to the volume of pieces required to cover them all.
• The platform does not allow for frequent content refreshes in the interface due to the server load generated by handling such a high number of requests.

empathizing with users...

Based on secondary studies, we identified four groups of people: enthusiasts (30%), active on social media (27%), active in digital content (23%), and live sports consumers (20%). As a result, we created these four user personas and specified the use cases related to each of them.

enthusiasts (30%)...

active on social media (27%)...

active in digital content (23%)...

live sports consumers (20%)...

define...

Identify specific user problems and hypothesize solutions.

Value proposition: The real-time sports highlights will provide a single point of reference for sports fans, allowing users to quickly and easily find everything related to their favorite sports.

ideación...

Generamos ideas para solucionar los puntos de dolor de los usuarios y definimos la declaración de objetivos.

goal statement...

Our new automated sports content will give users the ability to find all your content in one place, which will affect sports fans by providing them with a wealth of extra content related to their favorite sports and teams as well as their favorite series and films. We will measure effectiveness by tracking the increase in views and platform access.

competitive audits...

prototype...

After the study of all the user flows we wireframes the different solutions. After consultation with the technical team of the external company that generates the videos, the technical and functional specification is finalized.

flows...

wireframing...

The existing modules are reviewed to determine which can be adapted to this new type of content, thereby reducing development time.

New types are proposed to accommodate the more complex content and allow for grouping by competitions/sports.

visual design...

The new modules are designed and added to the design kit.

corrections / adaptations...

• After conducting pre-production tests, discussions were held with the technical team to improve content upload times, refining processes between our platform and theirs.
• The editorial line of the videos was refined with the production and content teams to maintain a unified image and language.
• The order and placement of content were adjusted to align with the detected consumption patterns.

outcomes...

• The number of views of sports content increased, raising the number of plays per session.
• Traffic from our social media channels was directed to the apps on different devices.
• Processes were refined to reduce upload times.

learnings...

• Even though we didn't have the new content modules, launching with the existing ones significantly sped up the project development.
• The quality of the product is closely tied to the level of communication and involvement of all teams and stakeholders involved in the project.
• The use of Sprints was crucial in ensuring that delivery deadlines were met.